For tourism organisations
For tourism boards
What a national board, region or municipality could buy here — and the one thing that is not for sale.
What we would build for you
Destination profile
A verified, editorially written presence for a region — written by us, corrected by you, never ghostwritten by you.
Seasonality intelligence
Which months travellers plan for, by interest, for your region against its neighbours.
Search and planner demand
What people ask for that your region answers, including the requests we could not fulfil.
Campaign placement
Time-boxed, labelled promotion on directory and discovery surfaces.
Ranking in the Atlas
Editorial position, the Journey Planner, curated journeys, the Experience Score.
The line, before the conversation rather than after
A tourism board's money can buy attention. It cannot buy the impression of independent editorial judgement, because that impression is the only thing we have to sell to anybody else. So: campaigns are labelled, time-boxed and confined to directory and discovery surfaces. The Experience Score is computed from tags by a published formula and has no field a payment could touch. The Journey Planner scores fit and distance, and there is nothing in its index that could carry a boost.
If that makes us less useful to you than a publisher who will sell the front page, that is the correct outcome for both of us.
What exists today
50 countries and 319 destinations, written editorially, with the verification status of each country published on the freshness board. No traffic to report yet, and we will not quote figures we do not have — which is the same reason the intelligence product is described above in the conditional.